Brief draft

Draft brief

Bob is a young professional that works 5 days a week in a 9 to 5 job. He always has a large workload and high pressure declines. He spends majority of his day in the office working at his computer which is bad for his health…

Surprising Bob has an hour break for lunch but he never take it out of his office as he feels guilty about his work load and overwhelmed by the busyness of the city.

How might we make his lunch break worth his time and have a positive impact on his wellbeing. 

This has the potential to get him active and connect. 

Bob needs a way to/wishes escape his work and city for an hour in the middle of his day and not feel guilty about it. This should take the form of …

Draft 2

Bob is a outgoing, optimistic and hardworking young professional that works 9 to 5 job. He always has a large workload and high pressure declines. He spends majority of his day in the office working at his computer which is bad for his health as he is always sitting down and not exposing himself to fresh air and sunlight. He is a new employee, he loves adventure but with is new job he feels he has to work overtime to prove himself to the new boss.

Bob needs a way to refresh and energise himself in the middle of the day so he can stay focused and work to his best ability for the rest of the afternoon. He has a small break around lunch that he needs to make the most of but surprisingly he never take it out of his office as he feels guilty about his work load and overwhelmed by the busyness of the city and new lifestyle.