A Dog’s Story™
Watermark was approached by Colenso BBDO Auckland to work with them in designing and creating an educational application for smartphones and tablets that teaches children about dog safety.
In New Zealand there are over 9,900 dog bites a year, with the most likely victims being children
aged 5-9. Over 75% of these incidents happen in the home environment, with a dog that is known
to the child.
A lot of these incidents happen due to a lack of education around dog safety. However it's the dog that is often blamed and in most cases put down.
Created in partnership with dog behaviourists and the Auckland City Council, A Dog’s Story™
is an interactive adventure that teaches children dog safety and how to read dog behaviour.
https://www.behance.net/gallery/40285443/A-Dogs-Story



































